How to Choose and Create Your First Digital Product

This guide is designed to help you quickly choose and create a simple digital product, launch it, and focus on building your social media presence. By starting small, you’ll validate your niche, build traffic, and get early wins—then you can scale up later with more valuable products.

1. Why Start Small First?

Speed to Market

Starting with a simple product allows you to create and launch quickly. Spending weeks or months creating a complex product without an audience can lead to wasted time if there’s no demand.

Audience Feedback

Building a social media following first means you’ll gather real feedback on what your audience wants, helping you improve your product or create a better one later.

Traffic Is Key

Without consistent traffic, even the best product won’t sell. Focusing on growing your social media audience helps build trust, authority, and demand, which is crucial for long-term success.

Scaling with Advanced Products

Once you’ve built an audience and validated your niche, you can scale by creating high-value products (like online courses, coaching programs, and bundles) that generate more revenue.

2. Framework for Choosing a Niche & Product Type

Step 1: Choose a Niche

Pick a niche where there’s proven demand. The top three profitable niches are:

1. Wealth – Helping people make, save, or manage money.
2. Health – Helping people improve their physical or mental well-being.
3. Relationships – Helping people improve personal or professional relationships.

Tip: Choose a niche that you’re interested in or have some experience with. This makes it more fun, and much easier to create content consistently. If you are struggling to brainstorm ideas for a niche you are passionate about, EveryFunnel’s Custom built in AI tools can help you analyse your existing hobbies, passions, or expertise and uncover potential niches you can pursue.