How to Grow Without Showing Your Face

This playbook is designed for those who feel shy or uncomfortable showing their face on camera. We’ll show you exactly how to create, promote, and sell digital products using faceless content, step-by-step. If you’ve ever thought, “I want to start, but I don’t want to be on camera”, this guide is for you!

1. Introduction: You Don’t Need to Show Your Face to Succeed

Faceless content works—and there are countless ways to promote your digital products without ever being on camera. In fact, many successful creators started with faceless content, and some still use it exclusively.

However, it’s important to acknowledge that building a personal brand makes it easier for people to know, like, and trust you, which increases your chances of making sales.

Self-Reflection

Ask yourself this:

“Would I trust buying a product from a faceless page, or would I trust more if someone showed their face?”

If you feel ready to create a personal brand, that’s great! But if not, faceless content is still a great starting point. You can always transition to showing your face later, and one way to build trust in the meantime is by using voiceovers in your videos. That way, your audience will recognize your voice and feel a connection with you.

2. Faceless Content Formats & How to Repurpose Them

Primary Content Formats

1. Threads & X (formerly Twitter)
   • Why: Perfect for shy creators—it’s entirely text-based.
   • How: Write short posts, lists, and thought-provoking threads.
   • Repurpose:
     • Turn text posts on Threads & X into Instagram carousels.
     • Use text to create short-form videos with B-roll and text overlays.
     • Record voiceovers of the threads and pair them with relevant footage.
2. Instagram Reels, TikToks, YouTube Shorts
   • Content Ideas:
     • B-roll videos with text overlays.
     • Voiceover videos (with or without showing your face).
     • POV style videos (e.g., drawing on a whiteboard or showing your hands as you explain something).
   • Repurpose:
     • Post the same video across Instagram, TikTok, and YouTube Shorts.
3. Screen Recording Videos
   • Why: Great for tutorials, how-tos, and reviews.
   • How: Record your screen using free tools like Loom or OBS Studio.
   • Repurpose:
     • Share clips as short-form videos on Reels, TikToks, and Shorts.
     • Create longer versions for YouTube.
4. Quote Posts & Carousels (Instagram/Facebook)
   • Why: Easy to create and great for sharing knowledge without being on camera.
   • How: Use Canva to design engaging quote posts or multi-slide carousels.
   • Repurpose:
     • Use quotes from Threads or X to create carousel posts.

3. Platform Breakdown: Where Should You Start?

Here’s a breakdown of platforms, along with their benefits and disadvantages: